Since 2012, ChildLine has seen a steady increase of children contacting them online rather than over the phone. Last year alone, 59% of their counselling took place online.
  Perhaps for this generation of young people, communicating their thoughts and feelings digitally is an approach that they are more comfortable with than speaking with someone face-to-face. 

A ‘user-first,’ or in this case, a ‘child-first’ philosophy has driven every step of the design and development, as Oakley recognises that many adults don’t always know the best way to approach difficult issues, even if they mean well. The Worrinots is therefore intended to act as a better-informed solution than the DIY method that some adults think will work.